Counting Conversions with Closed Eyes?

It may seem obvious, but should it count if you can’t see it? Flashtalking viewable conversions metric gives you the option to credit only impressions that are seen. It’s a unique metric only available when you can report impression level data. Flashtalking is also rolling out device recognition technology that gives advertisers visibility into areas that third party cookies cannot. Soon, Flashtalking will deliver on the promise of digital with meaningful post-cookie alternatives for data driven marketers by closing the tracking gap within mobile and desktop.


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