Flashtalking Operating Model - Personalization

Start
1
Explore the Possibilities
2
Scope the Opportunity
3
Empower the Creative Team
4
Define Measurement Requirements
5
Establish Messaging Audiences
6
Develop New Creative Brief
7
Develop Message Architecture
8
Design Creative Frameworks
9
Build
Creative
10
Set Up Campaign
11
QA
Pre-launch
12
Manage
Lifecycle
End
Initiate
Plan
Implement
Go Live